63% of CRM Initiatives Fail
CRM initiatives currently have a 63% fail rate, according to a new study by Merkle Group Inc. The CRM firm surveyed
352 senior-level, U.S.-based executives in $1+ billion organizations regarding
their company's CRM initiatives and their attitudes about those initiatives.
The findings also show that high-growth organizations—those with both revenue
and profit growth—are 50% more likely than low-growth organizations to view CRM
as a key driver of their company's success.
