Steve
Swartz is a veteran of Hearst's print business, but as he takes over as CEO this week, he underscored ways the
leading magazine company is adapting its products to digital formats.
Swartz,
the former head of Hearst's newspaper business and for the past two years, its
chief operating officer, officially succeeded Frank Bennack Jr. June 1 as chief
executive of the privately run company.At a time when traditional media is challenged to keep up with the digital revolution, Swartz emphasized in a note to employees that the 126-year-old company was constantly reinvigorating its mature businesses.
