Magazine ad pages may be declining, but their
print readership isn’t, according to the latest data from GfK MRI, which found
that the total audience for American consumer magazines increased 2.36% from
1.19 billion in spring 2012 to 1.21 billion in spring 2013. The spring 2013
figure is also up 1.12% from 1.2 billion in fall 2012.
Out of 182 magazines measured by GfK MRI, 113, or 62% of the total, showed year-over-year increases in print audience size from spring 2012 to spring 2013.
Out of 182 magazines measured by GfK MRI, 113, or 62% of the total, showed year-over-year increases in print audience size from spring 2012 to spring 2013.
