http://www.retailonlineintegration.com/article/how-many-times-do-consumers-get-mailing-catalog-before-they-buy/1
Reed Elsevier Group has completed the sale of its French b-to-b media and
professional services unit, Reed Business Information France, to funds managed
by Edmond de Rothschild Investment Partners, BNP Paribas Développement and some
officers of the company.
This divestiture is the latest in Reed Elsevier's ongoing effort to improve
its earnings by focusing on electronic formats and face-to-face conferences and
exhibitions. Most of the company's RBI-U.S. unit was sold, through multiple
transactions, when the strategy was announced in 2009. The Variety brand,
originally retained, was purchased for $25 million by Penske Media Corp. in
October.
