Reader's Digest HIres TriVu

http://www.mediapost.com/publications/article/201726/readers-digest-taps-trivu-to-enhance-analytics.html#axzz2VBdl6kSZ

As part of a broader effort to scale video ad sales, Reader’s Digest Association has tapped metadata analytics provider TriVu Media. Per the deal, Reader’s Digest plans to supplement its marketing and sales force with TriVu’s metadata analytics.
The media and direct marketing giant is hoping the combined resources will address two of the biggest challenges facing online video advertising: transparency and scale.