MPA Hires New Head of Research:
The Association of Magazine Media has hired a new market research head. Anthony Sarcone will be the association's senior vice president of marketing initiatives and insight, reporting directly to president and CEO Mary Berner.
Sarcone will be leading MPA's research initiatives as they relate to showing how magazine media can influence branding and culture.
Also under Sarcone's watch will be PIB, of which he'll be president.
