Meredith Launches Multibranded Augmented Reality Effort:
Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app.
The Meredith Mom+ app has a universal scanner that interacts with bonus content, e-commerce offers and advertisements in the June and July issues of Parents, American Baby, FamilyFun and Ser Padres.
