Optimizing Your Double Postcard Direct Mail Tactics:
Whether you think direct mail is making a comeback or it never went away, the truth is publishers are returning to direct mail. The good news is that it does not have to be that expensive and a good example of this is the double postcard format. Double postcards will not work for every publication or occasion—for instance, new magazine launches—but certainly in many cases, especially if your magazine is well-known, a double postcard may be just what you need to get back into the mail. True, you are limited in the amount of copy you can use, but sometimes less really can be more.
