Hearst to Launch Dr. Oz-Themed Pilot Magazine:
Hearst is set to launch a pilot issue of a new women's lifestyle magazine in partnership with Dr. Mehmet Oz, host of the syndicated Dr. Oz Show. The magazine is expected to follow the same model Hearst Magazines has honed through partnerships with Scripps Networks' HGTV and Food Network.
The first issue will debut in first-quarter 2014, with 800,000 copies to be distributed—350,000 to newsstands and 450,000 to select subscribers of other Hearst titles.
