Spending by the nation's biggest advertisers looks a lot like the U.S.
economy as a whole: good, but far from great, and getting a nice lift from the
technology sector and a resurgent auto industry.
The 100 Leading National Advertisers spent an estimated $104.5 billion on U.S. advertising last year, up just 2.8% from 2011, according to Ad Age DataCenter's analysis. That represented the lowest growth rate since the ad recovery began in 2010 and left total spending still shy of prerecession levels.
The 100 Leading National Advertisers spent an estimated $104.5 billion on U.S. advertising last year, up just 2.8% from 2011, according to Ad Age DataCenter's analysis. That represented the lowest growth rate since the ad recovery began in 2010 and left total spending still shy of prerecession levels.
