The percentage of daily print newspaper readers in the U.S. has fallen
nearly 20% since 2001, according to research firm Scarborough. But that drop
has not been spread evenly, with print readership remaining strong in some
metropolitan areas.
In several cities rimming the Great Lakes and Northeast, the percentage of adults who claim to read a print newspaper daily hovered around 50% in 2012, compared with 35.7% nationwide, Scarborough found. The number is as low as 23% in locales across the South and Southwest.
HIGHEST READERSHIPIn several cities rimming the Great Lakes and Northeast, the percentage of adults who claim to read a print newspaper daily hovered around 50% in 2012, compared with 35.7% nationwide, Scarborough found. The number is as low as 23% in locales across the South and Southwest.
1. PITTSBURGH
2. (TIE) ALBANY, N.Y.
2. (TIE) HARTFORD/ NEW HAVEN, CT.
4. CLEVELAND
5. (TIE) BUFFALO, N.Y.; HONOLULU; NEW YORK; AND TOLEDO, OHIO
LOWEST READERSHIP
1. ATLANTA
2. (TIE) HOUSTON
2. SAN ANTONIO
4. LAS VEGAS
5. BAKERSFIELD, CALIF.
