Vanity Fair has had a strong start for the year, with ad
pages up 5 percent. But the Condé Nast title isn't taking anything for granted,
launching a campaign to woo the advertising community. Beginning Thursday,
Vanity Fair will send out a weekly email newsletter called "The List"
to 1,000 people in the agency world. The e-newsletter includes highlights from
the magazine's website, print edition, and its Cultural Agenda promotional
blog. (It also reminds recipients to contact their local sales rep if they’re
not on the magazine’s comp list.) Each month, 50 people from "The
List" will receive a hand-delivered red envelope containing a prize that
ties into the magazine's content. On May 14, 49 list members will get an AMC
gift card to see The Bling Ring, the new Sofia Coppola film profiled in the
June issue of Vanity Fair (and based on a 2010 VF article by contributor Nancy
Jo Sales), while one will get a ticket to the movie’s premiere instead. Other
future prizes could include items from the magazine’s Fanfair section or
tickets to a Vanity Fair event—like its fabled Oscar party. "Our goal with
this program is to create new and exciting points of entry for media audiences
to engage with the Vanity Fair brand," vp, publisher Edward Menicheschi
said in a statement.
