U.S.
newspapers continue to shed circulation, even as they grow their digital
audiences. According to the new Snapshot report from the Alliance for Audited
Media (AAM) covering the six months ended March 31, daily circ (including
print, digital and, in some cases, branded editions) decreased 0.7 percent year
over year, while Sunday circulation declined 1.4 percent.
Among
the top dailies, The Wall Street Journal kept its No. 1 position with a total
average circ of 2.4 million, up 12.3 percent over March 2012. The New York
Times jumped 17.6 percent to 1.9 million in total circulation, overtaking USA
Today for second place. (Growth at the Times was mostly digital.
Last year, its
print and digital circulation were about equal, but this past year, digital
circ increased 40 percent to 1.1 million while print circ declined 6 percent to
731,395.)
USA
Today's total average circulation declined 7.9 percent year over year to 1.7
million, knocking it from second to third place. The Los Angeles Times (up 6
percent) and New York Daily News (down 11 percent) rounded out the top five.The Times remained the biggest daily newspaper in terms of digital circulation, followed by The Wall Street Journal (digital circ rose 62 percent to 898,102), USA Today (up 116 percent to 249,900), the New York Post (up 37 percent to 200,571) and the Denver Post (up 28 percent to 192,805).
