Over the last three days, close to 200 b-to-b
media executives convened here for ABM's 2013
Annual Conference. After an 83-3
member vote in favor of the association's merger with the SIIA, the
conference kicked off featuring sessions that repeatedly hit on the growing
importance of customer data as a key to cross-platform media success.
The nature of what b-to-b media companies do now extends across multiple platforms—confounding any central defining characteristic.
The nature of what b-to-b media companies do now extends across multiple platforms—confounding any central defining characteristic.
