Some
needed good news from the magazine publishing industry: As newsstand sales fell
and circulation remained flat through the end of 2012, the
latest data from GfK MRI's Survey of the American Consumer, which tracks print
and digital magazine audiences, shows that overall readership among adults in
the U.S. continued to grow between Spring 2012 and Spring 2013 while digital
readership nearly doubled.
Over the past year, the U.S. magazine adult audience (for print and digital editions combined) increased nearly 3 percent to 1.2 billion.
Over the past year, the U.S. magazine adult audience (for print and digital editions combined) increased nearly 3 percent to 1.2 billion.
