Bloomberg Businessweek is taking a creative approach to
nabbing new readers: It’s calling them out for being deadbeats. The magazine
has launched a minisite BBWgetsyouahead.com to get people interested. BBW jokes
aside, the site offers digital gift cards, good for 12 free issues of
Businessweek, that people can send to Millennials who are underemployed or
unemployed and still living with the moms and pops. There are 42 different gift cards, each with a humorous
tagline like “Even Snooki has a job.” The cards and the site are part of a
larger ad campaign titled “Bloomberg Businessweek Gets You Ahead.” Free Businessweek is nice, but it probably won’t help any of
those 18 to 34 year olds actually get a job or their own place. But hey, they
might as well have a good magazine to peruse while deepening the dent in the
living room couch.
