B-To-B Tech Outlook: The b-to-b media mix is shifting. Consumers are accessing content on their own terms from a variety of platforms, marketers are redirecting their spending accordingly and publishers are altering their business models to attract and support the best opportunities. Here, FOLIO: convened some of b-to-b’s top leadership to provide an in-their-own-words look at how they’re prioritizing their capital investments in IT and other technology to support content creation, distribution and sales.
