U.S. advertising market will continue to slowly
bump along slowly this year, giving way to faster and smoother trends in 2014.
Media agency forecasting unit Magna Global says U.S. core media owner growth will inch up 0.4% by the end of 2013, climbing at a much better 5.9% next year. Taking out the usual two-year bump from political and Olympic advertising, media owners core growth will climb 2.4% this year and 3.8% in 2014.
Media agency forecasting unit Magna Global says U.S. core media owner growth will inch up 0.4% by the end of 2013, climbing at a much better 5.9% next year. Taking out the usual two-year bump from political and Olympic advertising, media owners core growth will climb 2.4% this year and 3.8% in 2014.
