RRD Introduces Line Of Printed Electronics

RR Donnelley Introduces Innovative Line of Printed Electronics: R. R. Donnelley & Sons Company today announced the introduction of innovative RFID and NFC production capabilities as part of its printed electronics initiative. These new capabilities enable the company to provide customers with unique printed NFC and RFID tags that can be embedded in an extensive range of products that RR Donnelley produces, including retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Printed electronics from RR Donnelley provide customers with a single source for integrated radio frequency enabled business and consumer communications. "Now we offer customers single-source convenience and control as we produce their RFID and NFC tags and integrate them with other materials that we create," said Thomas J. Quinlan III, RR Donnelley's president and CEO. "Even more, we can develop and host the mobile consumer experience initiated by interactive NFC tags and even provide response analytics about the programs' effectiveness."