Quad Makes Investment In Direct Mkg Platform

Quad/Graphics Makes Multimillion-Dollar Investment in Direct Marketing Platform: Quad/Graphics is strengthening its direct marketing platform and solutions this year with multimillion-dollar investments in mail processing and equipment, including creating two regional commingling centers to drive greater postal savings and efficiencies for direct mail marketers; investing in a new custom Web press and other equipment upgrades in its Effingham, IL, plant; and adding print capabilities to its Westampton, NJ, plant. “Direct mail continues to be one of the most powerful ways to drive consumer response, and we have the solutions today’s marketers need to acquire and retain customers, and grow their business,” explained Steve Jaeger, president of Quad/Graphics direct marketing. “With these new investments, we advance our commitment to helping direct marketers maximize the revenue from their print spend while minimizing their total cost of production and distribution.”