New York and Dwell magazines are
prepping their second City Modern festival, an unusual cross-title
collaboration consisting of a week of events and home tours for consumers and
trade professionals.
The inaugural City Modern included a
jointly produced onsert that was polybagged with 150,000 copies across both
magazines. This year's publication, however, will appear as a 24-page insert
that will be distributed to 700,000 subscribers. The insert will appear in the
October Dwell (on newsstands Sept. 10) and New York's Fall Preview double issue
(on stands Aug. 26).
