by Two Sides U.S
I’ve had it with my bank and all the other companies that are bashing paper products to promote electronic billing, statements and other e-services.
I’ve had it with my bank and all the other companies that are bashing paper products to promote electronic billing, statements and other e-services.
It may come as a surprise to you
but 8.4 million Americans make a living in the print, paper and mail value
chain that generates 1.3 trillion in revenues (EMA
2012 Job Study). I bet you’re getting a lot of this money in
your coffers.
About 10 million Americans
own private forestland (US Forest Service)
and many of them rely on the income from their properties to make a living (ex:
lumber for construction and pulp used for papermaking – yes PAPER)...
I believe we are the ones saving forests for the long-term by managing them responsibly and making sure our society can benefit from forest products (like paper) that are highly renewable, highly recyclable and store carbon for their useful life. These inherent environmental features make paper quite a sustainable product compared to all the other things that surround us, including electronics...
It’s time to gather your marketing team in a room and tell them to stop greenwashing the millions of people who earn a living from the print, paper, mail and forestry value chain. Please focus your message on the true benefits of e-media: speed, convenience and maybe a few others.
Remember…we are your customers and most of us care about the environment just as much as you do.
Now it’s time for me to shut down my computer and cell phone for the day and go for a walk in the forest. Happy Earth Day!
