After Launching in Digital, Haute Time Rolls Out Print Mag: Courting a digital audience before introducing a print product is becoming a much more common practice by content publishers, and a strategy that new enthusiast magazine Haute Time is betting on. The new 50,000-circ, biannual pub launched on Monday and is hoping to tap the power of social, celebrity and digital as a blueprint for success.
In April 2012 Haute Media Group introduced a group of niche sites focused on the luxury consumer demographic as a spin off to its Haute Living magazine; the media network includes sites HauteTime, HauteAuto, HauteResidence, HauteYatchs and HauteFashionDaily.
