Yesterday, at the
MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers
from across the publishing and tech industries gathered to show off their
latest tablet products and new ways of replacing dwindling print revenue with
digital innovation.
John Loughlin, evp and general
manager of Hearst Magazines, took the stage to give an overview of the
publisher's current tablet strategy. Loughlin declared himself "hugely
bullish" on e-editions, saying that they "offer a chance to
fundamentally strengthen traditional magazines."...
The new New York magazine
iPad app, which
was presented at the conference, includes regularly updated content from
NYmag.com's popular blogs. Forbes similarly integrated a live Web stream into
its latest magazine app, which launched in January.
