The Sporting News used to be one of America’s
oldest print publications, but last year it moved to a digital-only format. And now it’s owned
by a British Web video company.
Sporting News owner Advance Publications —
the same folks that own Conde Nast — has folded
the title into a joint venture with Perform, a London-based digital video
distributor. The idea is to create a bigger U.S. presence for Perform, which
already distributes sports highlights clips to some U.S. newspapers and other
publications.
