Hearst Magazines Publishing Director
Michael Clinton says beauty consumers appreciate physical magazines.
Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut down.
Both Hearst Magazines and Condé Nast, boosted partly by a revival in fashion
and beauty advertising, just marked their best first quarter in five years. Cosmopolitan, which has a new editor, a
revamped Harper's Bazaar, and
newcomer Food Network Magazine
registered solid double-digit gains in advertising pages, putting Hearst up by
6.6% in ad pages overall. Bon Appetit,
Details and GQ did the same for Condé Nast, which
rose 3.3% versus a year ago.
Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut down.
