Nielsen: Global Ad Spend Closes Out 2012 Up 3.2%: According to Nielsen’s quarterly Global AdView Pulse report (Q4 2012), global advertising spending rose 3.2% in 2012 with global advertising totaling USD 557 billion.
Nielsen reports globally, advertisers gravitated towards television advertising in 2012 and pulled away from newspapers and magazines.
Television advertising (62.8%) commanded the majority of global ad spend. The next largest ad spend was newspapers (19.5%), followed by magazine ad spend (5.2%)
