Direct Mail Favored by Affluent, Too

http://www.nbcnews.com/id/51415194/ns/business-press_releases/#.UV24SBmYyKw

In an independent survey of affluent recipients of RSVP luxury card packs, recipients indicated they prefer and open the RSVP packs because they "save them money."

"Advertisers may find it surprising that this affluent demographic likes to save money as much as anyone else," says Dave Tropf, RSVP CEO. "In fact, another study, conducted by NCH, indicates that coupon usage actually increases as household income rises and that more than 96 percent of consumers with annual incomes exceeding $100,000 use coupons."