ANA: Marketers Cutting Budgets

ANA: Marketers continue to cut budgets: Despite improvements in the economy, the vast majority of marketers continue to push for cost savings and budget reductions, according to a new report from the Association of National Advertisers. According to the ANA's “2013 Recession Survey,” 82% of marketers are looking to cut costs, and two-thirds of those plan to reduce their marketing budgets by up to 10% this year.