Consumers Not Trusting Of Social Media Ads: A Forrester Research survey finds consumers place the least amount of trust in social media marketing, SMS messaging, and internet ad content. The survey of over 62,000 online Americans and 20,000 online Europeans finds consumers on both sides of the pond place the least amount of trust in social media marketing, mobile messaging, and internet ad content.
Highlights: U.S. trust in social media ads (15%), text messages from companies or brands (9%), and ads received via mobile apps (12%) are ranked at the bottom, along with push-marketing banner ads (10%) and email promotions (18%).
