Lucky Mag Grows Online Community With Eye on Sponsorship Ops: hrough a user-generated platform, Lucky magazine’s online community now has over 44,000 posts and more than 4,700 contributors that not only helps it to draw readers in, but advertisers as well. “When we think about the Lucky Community, we think of it as a 360-degree program,” says Maura Randall, the brand’s digital managing director. “These women also appear in our print magazine, which is our core piece and their content appears across LuckyMag.com."
