FIRST ISSUE: “I had this wacky idea to bring in columnists,” said Kristina O’Neill. She was at the NoMad Hotel on a recent Wednesday flipping through her maiden issue of WSJ. magazine, out Feb. 16, and recounting how she conceived some of her changes. A veteran of magazines — first at New York, the last 12 years at Harper’s Bazaar — O’Neill had been thinking about what distinguishes her new employer, The Wall Street Journal. “Being at a newspaper and just thinking about the columns of a newspaper, a six-column grid, I had this idea to do columnists in columns,” she said. Except, instead of Peggy Noonan and Karl Rove, she asked “luminaries in their field to talk about a topic that we sort of feel is pervasive in the ether,” a topic like discipline, for instance. Discipline sort of kept coming up. It was one of those words that I kept hearing at dinner parties. It gave me this idea to talk to different people in different fields,” she said. She called Karl Lagerfeld and Marina Abramovic and Dwyane Wade, among others, and a feature was born. In each new issue, six rotating personalities will sound off on a topic of the magazine’s choice.
Tuesday, February 5, 2013
WSJ. Magazine-First Look
http://www.wwd.com/media-news/fashion-memopad/first-issue-6694183
FIRST ISSUE: “I had this wacky idea to bring in columnists,” said Kristina O’Neill. She was at the NoMad Hotel on a recent Wednesday flipping through her maiden issue of WSJ. magazine, out Feb. 16, and recounting how she conceived some of her changes. A veteran of magazines — first at New York, the last 12 years at Harper’s Bazaar — O’Neill had been thinking about what distinguishes her new employer, The Wall Street Journal. “Being at a newspaper and just thinking about the columns of a newspaper, a six-column grid, I had this idea to do columnists in columns,” she said. Except, instead of Peggy Noonan and Karl Rove, she asked “luminaries in their field to talk about a topic that we sort of feel is pervasive in the ether,” a topic like discipline, for instance. Discipline sort of kept coming up. It was one of those words that I kept hearing at dinner parties. It gave me this idea to talk to different people in different fields,” she said. She called Karl Lagerfeld and Marina Abramovic and Dwyane Wade, among others, and a feature was born. In each new issue, six rotating personalities will sound off on a topic of the magazine’s choice.
FIRST ISSUE: “I had this wacky idea to bring in columnists,” said Kristina O’Neill. She was at the NoMad Hotel on a recent Wednesday flipping through her maiden issue of WSJ. magazine, out Feb. 16, and recounting how she conceived some of her changes. A veteran of magazines — first at New York, the last 12 years at Harper’s Bazaar — O’Neill had been thinking about what distinguishes her new employer, The Wall Street Journal. “Being at a newspaper and just thinking about the columns of a newspaper, a six-column grid, I had this idea to do columnists in columns,” she said. Except, instead of Peggy Noonan and Karl Rove, she asked “luminaries in their field to talk about a topic that we sort of feel is pervasive in the ether,” a topic like discipline, for instance. Discipline sort of kept coming up. It was one of those words that I kept hearing at dinner parties. It gave me this idea to talk to different people in different fields,” she said. She called Karl Lagerfeld and Marina Abramovic and Dwyane Wade, among others, and a feature was born. In each new issue, six rotating personalities will sound off on a topic of the magazine’s choice.
