Social Media for Printers (Digital Nirvana):
Social Media is huge right now. HUGE. If you keep up with this blog, then you’ve likely already caught a few posts about social media. But here is one more; one that is specifically focused on printers and how they are using social media to achieve their business goals and communicate with customers. I recently read a 2011 InfoTrends study on social media usage in the printing industry and was surprised to learn some of the findings. As of 2011, about 1/3 of print business had adopted social media and used it in their day-to-day business operations. I was at first surprised by how low the percentage was, but considering data was likely gathered for this study at the end of 2010, I would imagine the usage rate is significantly higher by now. What it also interesting is that print providing companies that were smaller in nature had the highest rate of social media adoption, while larger companies were less likely to engage in social networks. The most common networking platforms used are Facebook, Twitter, LinkedIn, and company blogs.
