Anybody who has had a hand in putting together a
magazine, be it a homemade music zine or a big glossy mass-market production,
knows that it isn’t cheap. You might not be dealing with the same numbers as Newsweek,
but the paper, ink, and staples add up. So by that logic, it isn’t impossible
to imagine a supermarket checkout line without copies of Bon
Appetit, or your local newsstand selling digital subscriptions to Rolling
Stone. The magazine might not be dying, but big business would
probably say the magazine is obsolete.