http://www.reuters.com/article/2013/02/20/ca-strongmail-systems-idUSnBw8vnhKja+104+BSW20130220
The survey, conducted online nationwide by Harris Interactive on behalf of StrongMail from January 7-9, 2013 among 2,166 online adults ages 18 and older, found that 67 percent of U.S. online consumers made a purchase from a retailer during the 2012 holiday season as a result of a sale or promotion. Of those who made a purchase from a retailer as a result of a sale/promotion this past holiday season, more than half (51 percent) said an email from a retailer influenced their purchase decision, followed by TV ads (45 percent), print ads (newspaper/magazine) (42 percent) and online advertising (33 percent).
The survey, conducted online nationwide by Harris Interactive on behalf of StrongMail from January 7-9, 2013 among 2,166 online adults ages 18 and older, found that 67 percent of U.S. online consumers made a purchase from a retailer during the 2012 holiday season as a result of a sale or promotion. Of those who made a purchase from a retailer as a result of a sale/promotion this past holiday season, more than half (51 percent) said an email from a retailer influenced their purchase decision, followed by TV ads (45 percent), print ads (newspaper/magazine) (42 percent) and online advertising (33 percent).
