The New York Times Co. announced that total
revenues increased 5.2% from $547 million in the fourth quarter of 2011 to
almost $576 million in the fourth quarter of 2012, reflecting increased
circulation revenues from digital subscriptions at its flagship newspaper.
Total circ revenues jumped 16% in the fourth
quarter, from $222 million to $258 million. Advertising revenues fell 3.1% from
$289 million to $280 million.Digital subscriptions, introduced for the first time in March 2011, also helped lift results for 2012.Total revenues for the year increased 1.9% from $1.95 billion in 2011 to $1.99 billion in 2012, powered by a 10.4% increase in circulation revenues, from $863 million to $953 million.
Full-year advertising revenues slumped 5.9% from $954 million to $898 million
