I recently spoke at the CMO
Institute conference hosted by the International Performance Management
Institute in Las Vegas.
In the course of the meetings I
heard some interesting statistics... This got me thinking…what other interesting data points are out there for digital publishers? I found these:
12 percent of
the top 200 grossing apps on the iPad are publications. See more data
points like this here.
Readership of
magazines and newspapers on tablets has doubled in the past year.The second highest app category (to games) on the top grossing iPad chart was publications. Time, Conde Nast and Hearst were the top three.
