After
last week’s announcement that the U.S. Postal Service will cut Saturday
mail, associations in the publishing industry are expressing concern that the
change could hurt their members’ business models.
Like packages and direct-mail pieces, magazines rely on the U.S. Postal Service to deliver their goods. So how did they take the news that the USPS would be taking Saturdays off starting in August? Not well. More details:
The reaction: Multiple associations spoke out against the changes—with the Magazine Publishers Association reacting strongly. “Like Congress, MPA was taken by surprise by today’s announcement,” the group’s president and CEO, Mary Berner, said in a statement on February 6. “While we have actively participated in conversations around postal reform, and in particular, five-day delivery, we did not expect the USPS would act unilaterally, without congressional approval, and we await Washington’s reaction and more details.” The National Newspaper Association argued that the change could hurt its members, mostly community newspapers, by forcing them to use alternative methods to deliver papers and content to readers on weekends.
Like packages and direct-mail pieces, magazines rely on the U.S. Postal Service to deliver their goods. So how did they take the news that the USPS would be taking Saturdays off starting in August? Not well. More details:
The reaction: Multiple associations spoke out against the changes—with the Magazine Publishers Association reacting strongly. “Like Congress, MPA was taken by surprise by today’s announcement,” the group’s president and CEO, Mary Berner, said in a statement on February 6. “While we have actively participated in conversations around postal reform, and in particular, five-day delivery, we did not expect the USPS would act unilaterally, without congressional approval, and we await Washington’s reaction and more details.” The National Newspaper Association argued that the change could hurt its members, mostly community newspapers, by forcing them to use alternative methods to deliver papers and content to readers on weekends.
