The
Financial Times marks its 125th anniversary today, and, befitting the challenges
facing newspapers today, the celebration will have practical elements.
An ad campaign with the somber tagline "Still guiding
the way for global business" is breaking in print and online...With its pioneering metered paywall, the FT has been held up as a rare success story in a
newspaper industry that has struggled to adapt to the digital age. Last
year, subscriptions to FT.com, at more than 300,000, surpassed print
circulation for the first time. Mobile is the fastest-growing source of the FT's digital traffic, accounting for 25 percent of its
visitorship.
