75% of Advertisers Use Social Ads, Half Integrate With Print:
PRINT IS TOP OFFLINE CHANNEL ADVERTISERS INTEGRATE WITH
When asked which online tactics they typically run their paid social marketing efforts in conjunction with, respondents’ top three responses were online display (83%), online video (46%), and mobile (40%). Offline, advertisers’ paid social media advertising campaigns were mostly combined with print (52%), followed by TV (37%).
SOCIAL MEDIA'S EFFECTIVENESS IN QUESTION DUE TO LACK OF METRICS
According to survey, many advertisers are doubtful of social media advertising's effectiveness because of a lack of "relevant, universally employed metrics."
