A recent Wall
Street Journal article by Keach Hagey takes a look at trends in
digital magazine pricing and finds a number of publishers charging more for
tablet editions than print. As ad revenue declines, publishers are turning to
digital magazines as a way to “become more leveraged toward consumer revenue
and a little less dependent on advertising,” in the words of Hearst president
David Carey.
And here’s Condé Nast president Bob Sauerberg: “We’re using this new platform and the clear demand for all access to our content as a way to redefine our subscription offerings at a higher price. The industry is trying to take a step forward because we’re all trying to get more money from the consumer.”
And here’s Condé Nast president Bob Sauerberg: “We’re using this new platform and the clear demand for all access to our content as a way to redefine our subscription offerings at a higher price. The industry is trying to take a step forward because we’re all trying to get more money from the consumer.”
