Survey: Publishers Upping Their Invesment In Mobile: A survey of North American newspaper, magazine and business publication members shows how they are innovating and investing in cross-media platforms.
With an eye on profitability, more respondents report moving to some form of a paywall. Of those currently not using a paywall, 44% plan to implement one in the next 24 months.
Business publications and newspapers are more than twice as likely to have implemented a paywall as magazines.
The most employed paywall is metered, allowing consumers to access a set number of articles before payment is required. Almost 40% are using this type of paywall, while 17% are using a hard paywall (payment required to read any content). One-third (33%) are using a combination paywall that restricts access to premium content.
