Advertising expenditure growth is expected to
increase by 4% this year and 5.5% in 2014 despite the fragility of the global
economy, according to Warc’s latest Consensus Ad Forecast.
The Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and industry bodies. The figures are a slight increase on the 3.9% uptick estimated for 2012.
The Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and industry bodies. The figures are a slight increase on the 3.9% uptick estimated for 2012.
