BPA Solidifies Rule Changes to Reflect Changing Media Landscape:
In an era of multiplatform media consumption, quantifying a large spectrum of metrics gets harder and harder. To provide clarity to its members, auditing agency BPA Worldwide has solidified several rule amendments that are scheduled to take effect immediately. In May 2012, the BPA Board allowed the reporting of digital copies served through applications as qualified circulation. At the time, it was determined that through authentication via an access code tied to subscriber registration or information, media owners had the ability to identify and quantify end-users, thus enabling publishers to report this as qualified circulation.
