http://www.adweek.com/news/advertising-branding/postal-services-creative-search-continues-146244
Media piece down, creative piece to go.
The
United States Postal Service, in a piecemeal do-over of its advertising review,
has shifted its media responsibilities to UM, after 10 years at fellow
Interpublic Group shop Campbell Ewald. The creative piece has yet to be
assigned.Media piece down, creative piece to go.
Currently, Campbell Ewald is the lead creative shop, handling traditional advertising and direct marketing, while Draftfcb handles promotions and retail marketing.
