Saturday Evening Post Looking for Dramatic Turnaround: The Saturday Evening Post, famous for its Norman Rockwell covers and at one point 6 million subscribers, is attempting a turnaround—a redesign and move of its editorial staff to Philadelphia. Its new look, which targets baby boomers, debuted in the January/February issue.
The goal: to double the number of subscribers in five years, to 750,000 and to charge more for subscriptions, which now cost $9.95 a year.
