USPS: App that Brings Mail to Life

USPS Surprises CES with Eye-Popping App that Brings Mail to Life:

The USPS debuted a new app this week at CES 2013 that worked well and could increase a company’s interest in sending mail again. The app, which was developed with Aurasma, scans a piece of mail and uses augmented reality to make the paper an interactive ad. “We worked on this to show companies that hard copy mail can be a part of their editorial content,” Chris Karpenko, head of USPS outreach, told me on the CES show floor. “It’s all about the customer experience.”