In an unusual step for Time,
the newsweekly is publishing three fewer issues this year, for a total of 48. Time usually only had one double issue, its year-end Person
of the Year issue. This year there will be three, POY including the Time 100
and Making of America.
Cutting issues is one sure way to improve a magazine’s financial picture (and ultimately, the parent company's). Time is said to be profitable, but much less so than it used to. Its ad page count has fallen by almost 50 percent over the past five years. Last year through Nov. 19, ad pages fell 15 percent to 1,004, per MIN.
Cutting issues is one sure way to improve a magazine’s financial picture (and ultimately, the parent company's). Time is said to be profitable, but much less so than it used to. Its ad page count has fallen by almost 50 percent over the past five years. Last year through Nov. 19, ad pages fell 15 percent to 1,004, per MIN.
