Survey: Marketers Struggling to Manage Big Data

Survey Reveals Marketers Are Struggling to Handle Big Data: Conversational marketing technology provider Neolane Inc. announced the results of a survey it conducted in partnership with The Direct Marketing Assn. (DMA). Conducted in the third quarter of 2012, the more than 250 respondents to the survey spanned mid- and executive-level marketers in a wide range of industries.The key finding is that many markers are struggling with managing big data and must implement changes to make better use of their customer information. Overall, many are ill-equipped to handle the influx of growing data and are behind in planning for tremendous growth.