Despite continued uncertainty about the economy, nearly half of b2b
marketers plan to increase their marketing budgets this year, according to
BtoB's "2013 Outlook: Marketing Priorities and Plans" special report.
The annual report, now in its 10th year, was based on an online survey of
366 b2b marketers, conducted between Nov. 12 and Nov. 30. It found that 48.7% of marketers plan to increase their budgets this year, up from 40.1% last year; 41.8% will hold budgets flat, down from 48.4%; and 9.5% will decrease budgets, down from 10.8%.
